Welcome to B-Wards® Loyalty Program

B-Wards® is an exciting loyalty rewards program created by Maison-B-More and B Hype as a way to give back to our loyal customers! This new program will give value to your shopping experience by offering great rewards and benefits. You can earn Crypts by shopping on our website at maison-b-more.com / b-hype.com or through our BMore’s and B Hype retail and affiliate shops.

Who We Are

B-WARDS® is a registered trademark property of the Company used in relation to the App offering you an interface and functions to start your experience with the Program.

CRYPT® is a registered trademark property of the Company used to designate the loyalty points named Crypts you earn while using the Program when you shop in the Partners’ Shops and/or Partners’ E-Shops.

You can join the Program for free and turn your shopping experience to a rewarding one!

How It Works

Download The App

Shop Your Favorite Items

Earn Crypts

Redeem Your Collected Crypts

Signing Up Is Very Easy!

Just Download The App & Register With Your Valid Phone / Email


Crypt designates the loyalty points that you can only earn and spend when you shop at a Shop and/or E-Shops. Currently, available for over a thousand products, across 100+ brands, Crypts can be earned and redeemed even during sales and promotional events.

Crypts are points customers earn when making qualifying purchases online at maison-b-more.com / b-hype.com or through our BMore’s and B Hype retail and affiliate shops. Crypts are as good as cash and can be used as payment when making purchases.

Please note that only customers with a registered B-Wards account can earn Crypts.

1 Crypt is equivalent to 1 USD or 4 AED

To earn Crypts when placing the order online, just enter your registered B-Wards email address at the checkout page. Pending Crypts for placing the order online will reflect on the B-Wards app after 10 calendar days.

To earn Crypts at our retail shops, present your virtual B-Wards Card (found in your B-Wards App) to our retail staff for scanning before payment. Alternatively, you can also give your registered B-Wards mobile number or email.

You also earn by:

  • - Converting your active (not expired) Credit Notes into Crypts thru the B-Wards app.
  • - Redeeming your Maison-B-More / B Hype e-Gift Cards.

Earn 1% Crypt from the total amount spent on maison-b-more.com / b-hype.com (tax and shipping excluded) or in our BMore’s and B Hype retail and affiliate shops in the United Arab Emirates. (1% earned for USD purchases online and 0.25% for AED purchases in shop.)

  • - Through our websites, maison-b-more.com and b-hype.com.
  • - Through our BMore’s and B Hype retail and affiliate shops.
  • - By redeeming Gift Cards at our BMore’s and B Hype retail and affiliate shops.

Definitely, Crypts can be converted as Gift Cards and can be shared or transferred to anyone.

  • - Log in to your B-Wards app.
  • - Click the “Gift Card” icon, enter the amount of Crypts you want to redeem, press confirm, input the OTP (One-Time Passcode) then proceed, your Gift Card code will be generated.
  • - Place the order online, enter your Gift Card code on the checkout page and complete the order.

Alternatively you can:

  • - Log in to your B-Wards app.
  • - From the B-Wards home page, click the “M-B-M” icon on the lower right.
  • - Click Gift Cards.
  • - Under the Active list, click the Gift Card you want to share.

Your Crypts will expire after 12 months from the earned date.

Previous “Points” that were converted into Crypts for 2017 BaskinPlus customers will have an expiration timeline starting from January 1, 2020 till December 31, 2020.

  • - Log in to your B-Wards App.
  • - Crypts will be displayed right below the virtual B-Wards card.

NOTE: Crypts earned after purchase cannot be used right away and will be tagged as “Pending Crypts” for 10 calendar days. On the 11th day, these pending Crypts will be added to your regular Crypts balance and will be available for use.

Find us

B HYPE – The Dubai Mall

Fashion Avenue, Level 2, Alongside Virgin Megastore, The Dubai Mall

Bmore's – Wafi Mall

Shop No. 520-521, Ground Floor, Wafi Mall Oud Metha Rd, Dubai, United Arab Emirates

Bmore's – Atlantis “The Palm”

Fashion Avenue, Ground Floor, Unit #7, Atlantis Hotel, Dubai, United Arab Emirates