1. APPLICATION OF THIS PRIVACY POLICY
1.1. This Privacy Policy forms a part of the Terms of Use relating to the use of B-Hype.com.
1.2. B-Hype Society is committed to safeguarding the privacy of the personal information that is provided to us or collected by us during the course of our business, as well as the personal information we receive from you through B-Hype.com. This Policy describes how and why we collect, store, and use personal information, and provides information about your rights. Please read the following information carefully to understand our views and practices regarding how we handle personal information.
1.3. For the purposes of applicable data protection law, B-Hype Society is the data controller of your personal information.
2. COLLECTION OF PERSONAL INFORMATION
2.1. By using the Website, you expressly consent to our collection, use, and disclosure of your personal information in accordance with the terms of this Policy. You may withdraw such consent at any time; however, this will not affect the lawfulness of the processing based on your consent prior to withdrawal.
2.2. We may collect and process the following personal information:
(a) Information you give us:
(i) If you are enquiring about our services, we may request and process, with your consent, your personal information including your name, email address, telephone number, and date of birth;
(ii) You may provide information by registering on our Website or by corresponding with us by phone, email, other electronic means, or in writing, including information provided in conversations with our employees and staff.
(b) Information we collect about you:
With regard to each of your visits to our Website, we may automatically collect:
(i) Technical information, including IP address, browser type and version, time zone setting, browser plug-ins, operating system, and platform;
(ii) Information about your visit, including products viewed or searched for, page response times, download errors, length of visits, and page interaction data (scrolling, clicks, mouse-overs).
(c) Information we receive from other sources:
We may receive information about you from other sources such as local banks.
3. PURPOSES
3.1. We use your personal information for the following purposes where permitted by applicable law:
(a) Legitimate interests:
(i) Auditing usage of our Website;
(ii) Processing and responding to inquiries and providing our services;
(iii) Administering promotions and events in which you participate.
(b) With your consent:
(i) Sending newsletters and marketing communications;
(ii) Business development, including promotions and event information;
(iii) Inviting you to events organized by B-Hype Society.
(c) Legal obligations:
(i) Responding to requests from government or law enforcement authorities;
(ii) Complying with applicable legislation.
4. SHARING YOUR PERSONAL INFORMATION
4.1. We may share your personal information with third parties, including service providers, affiliates, banks, shipping companies, and other necessary entities.
4.2. We may disclose your personal information:
(a) In the event of a sale or purchase of business assets;
(b) If B-Hype Society, its business, or assets are acquired by a third party;
(c) Where required by law or to enforce our terms, protect rights, property, or safety;
(d) For crime prevention and fraud protection.
4.3. We may disclose personal information to law enforcement or government authorities.
4.4. We may disclose personal information to competent administrative or judicial authorities for anti-money laundering and counter-terrorist financing compliance.
5. COOKIES AND INTERNET ADVERTISING
5.1. We use cookies to improve the Website experience. Cookies collect information such as Website usage, IP address, browser type, and demographic data. You can manage cookies via your browser settings.
5.2. We also use advertising identifiers on mobile devices to deliver more relevant ads (“internet-based advertising”).
6. SECURITY
We implement appropriate physical, electronic, and managerial measures to protect your personal information. However, no data transmission is completely secure, and information is provided at your own risk.
7. CROSS-BORDER TRANSFERS
Your personal information may be transferred and stored in countries outside your residence. Where required, we use appropriate safeguards such as standard contractual clauses or your explicit consent.
8. MARKETING COMMUNICATIONS
8.1. We or trusted third parties may contact you regarding promotions or updates, subject to your consent.
8.2. You may withdraw consent at any time by using the unsubscribe link or contacting care@b-hype.com.
9. YOUR RIGHTS
You have rights, including access, correction, objection, portability, erasure, complaint, and withdrawal of consent, subject to applicable laws.
10. HOW LONG WE KEEP YOUR PERSONAL INFORMATION
10.1. We retain personal information only as long as necessary for the purposes outlined.
10.2. Marketing data is retained until consent is withdrawn and thereafter only as required by law (up to 15 years in the UAE).
11. LINKS TO THIRD PARTY SITES
B-Hype Society is not responsible for the privacy practices of third-party websites. Please review their policies separately.
12. CHANGES TO THIS PRIVACY POLICY
We may update this Policy from time to time. Changes take effect once posted on this page.
13. CONTACT DETAILS
If you have any questions regarding this Privacy Policy or our data processing practices, please contact us at care@b-hype.com.

